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Thursday, September 27, 2007

Coins, Jewelry and Treasure - You Can Find Them With A metal detector

Metal detecting is a comparatively new hobby. Sure there have been hobbyist type metals detectors for decades but new and superior detector technology has come out in recent years. The metal detector is an electronic device which can sense metallic objects buried in the ground. Finding a lost gold ring or old valuable coin can be really exciting, but even just picking up a few dollars of change at the local school can be loads of fun and a lot of good exercise. Once the operator is well practiced, it is possible to dig targets out of the ground with so little disturbance that the spot cannot be seen afterward. The biggest advantage of modern detectors is that most of the time they can actually differentiate trash from valuable coins and silver jewelry. Hobbyists are using their detectors to hunt lost treasure caches, prospecting for gold nuggets or just locating lost coins and jewelry at local parks and schools.

There are many varieties of metal detectors with technologies and features designed for certain characteristics and certain types of uses. All of the technologies currently in use work by putting electrical energy into a coil which creates a magnetic field and then sensing the response of a metallic object to that magnetic field. Some types of detecting equipment are specially designed for hunting deep caches and treasure, others for general purpose coin and jewelry hunting, and still others for underwater or beach hunting. Another type of detector is designed specifically to prospect for gold nuggets.

Most new folks considering the purchase of metal detecting equipment to get into this exhilarating hobby want to know what model will be best for them. There are a large number of models from the different makers, and the decision is not easy. It is often said that there is no one detector that can do it all perfectly. This is a true statement. The goal of the "general purpose" machines is to do as many of the specialty applications as well as possible. This always requires some degree of compromise in the design of the detector. No general purpose machine can do all the specialty applications as well as a set of detectors, each designed for a specific special purpose.

No discrimination system on any detector is absolutely perfect, even though they are very helpful in most situations, as no one wants to dig up trash. There are always tradeoffs in any target ID system design, and even the best systems available today can be fooled sometimes, and although it works 90 percent of the time, it cannot always differentiate between some types of targets and some types of trash. The discrimination readings are influenced principally by the target shape, size and conductivity of the metal. As an example, nickels, some pull tabs and rings all appear the same to VLF type metal detector ID systems. Most men's wedding bands and ladies gold rings read in a similar range in my soils. The lower end of that range includes junk foil, and the upper end includes many types of pull-tabs and cut up bits of aluminum can.

Yes, there are still valuable coins and jewelry at local parks and schools, old houses and residences, sports fields, church yards, campgrounds and other places where folks congregated in the past. With a metal detector, you can get your exercise and pick up a little treasure while you are at it!

Chris' web p[ages about hunting gold, coins and jewelry with a metal detector can be found at:
http://nevada-outback-gems.com/MXT_files/MXT_basepage.htm

Learn about prospecting for gold with a metal detector, including how to get started, can be found at:
http://nevada-outback-gems.com/basic_prospecting/metal_detecting.htm

Chris Ralph writes on small scale mining and prospecting for the ICMJ Mining Journal. He has a degree in Mining Engineering from the Mackay School of Mines in Reno, and has worked for precious metal mining companies conducting both surface and underground operations. After working in the mining industry, he has continued his interest in mining as an individual prospector. He can be reached at P.O. Box 3104 Reno, Nevada 89505. His information page on prospecting for gold can be viewed at:
http://nevada-outback-gems.com/prospect/chris_prospect.htm

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The Seinfeld Show (1989-1998)

Seinfeld is one of the greatest TV show aired in our television set, it is the story about, yes Nothing, that gives us laugh for the whole 30 minutes of nothingness. The show compose of four main character, Seinfeld, the stand up comedian who always makes us laugh, Elaine, the ex-girlfriend of Seinfeld who still his friend, Kramer, a businessman without a business and lastly George, living on his parents house , the balding fat guy according to Elaine.

One of the ingredient why the show was top of the chart because the story tackles on the simple things that mirror our society from buying lunch, clothing, meeting with our friends, having misadventure in life, the show didn't concentrate on only one situation it revolves in all four main character in all different situation.

But all stories must have an ending, the finale of the season 9 was not aired, the last episode was filmed in front of the audience and executives of the show, having them signed vow of silent, having press people and the public wonder, what was the ending, many speculation had rose, some said they all died together in a car crash and other said that they've all been prosecuted for the lack of humanity.

Having the fans crave for more Seinfeld shows, Sony resealed all 9 season on DVD, the first, second and third season was released on November 23, 2004, the fourth was on May 17,2005, the fifth and sixth was on November 22, 2006, the seventh was on November 21, 2006, the eight was on June 5, 2007 and lastly the ninth will on November 2007.

When it was first aired on July 5, 1989, the show made a mark in our hearts that will never fade, it cannot be denied, even though the show has ended the 9 season of nothingness still makes us laugh.

http://www.tvaddicts.tv/movie/comedy/Seinfeld.html

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Wednesday, September 26, 2007

Should You Order Products From Dropshippers To See What The Product Is Like?

This is another great question that I often get asked, but the first thing that comes to my mind every time is this - "What if you are selling a thousand products?" Ordering products from your supplier just to see what they are like, could get costly.

I am not saying its a bad idea, but it is an expensive one that I think you could avoid by doing a few "simple" other things. With that said, I want to make it clear that I think its a great idea (even a must) to have a clear understanding of your product line no matter what before you start selling products online.

There are two ways to look at this;

1. My first opinion is that it really depends on what product line you are selling. For some product lines, it may be easy (or cheap) to order just "a few" of the products and be able to get a pretty good idea of what the products are like. I do not think that will be the case for most product lines though, because what if you are selling furniture items like a memory foam mattress that has an average price tag of 700$?

That's gonna add up, and quick! What you can do in those circumstances is simple - just research the product online through "review sites", or go and visit a store that is selling the same product you are, and "see what its like" right there, in store. It will be a lot cheaper in the long run and you have not wasted money on a product you do not want. I can't begin to tell you how many times I go into Sears or some other place and find the product I want, and make sure its what I want, and then I go online and find the best price. This is the power and beauty of the Internet.

2. However; there is even one more way you can look at it. If you really (really) want to order the product to test it out for your self, you can always re-sell it on eBay or Craigslist. Because you are ordering it from your supplier, you are getting the best deal out there, so you still will make some money even re-selling it.

Any one of these suggestions I have given above would work to accomplish the goal, which is to get more educated about the products you are selling online. If you can accomplish that, then I think you have taken a great step forward to becoming an even more successful Internet business owner.

Matt Siltala has been doing business online since 1999 and has many people set up dropshipping business correctly. Matt is also involved with the dropshipping company, The Shipper in order to help them better educate the businesses that use their services.

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BlackBerry Cell Phone review

A permanent access to all your emails... You dream about it? Blackberry phone did it. The BlackBerry is a wireless handheld device introduced in 1999 which supports push email, mobile telephone, text messaging, internet faxing, web browsing and other wireless information services. Same size as a PDA, with a mini keyboard, BlackBerry device allows you to receive and reply to emails.

How does it work? Connected to a cell phone network (Cingular BlackBerry, T-Mobile BlackBerry, Sprint BlackBerry, Nextel BlackBerry and Verizon BlackBerry), terminal BlackBerry regularly query the email server of the user. When a new email arrives, the terminal signals it. The user can then read the message and reply. Innovation comes from the fact that synchronization of the emails with the messaging server is real time through the cell phone network it is connected and it supports both GSM, GPRS and UMTS.

Of course, BlackBerry service is more specifically dedicated to companies. The devices are very popular with some businesses, where they are primarily used to provide email delivery to roaming employees. To fully integrate the BlackBerry cell phone into a company, the installation of BlackBerry Enterprise Server is required.

But the popular device BlackBerry that allows reading emails using cell phone network is forbidden in some companies. Indeed, some security experts fear about communications being intercepted. However, Research In Motion (RIM), editor of BlackBerry, claims that all the traffic is encrypted from start to end by the Blackberry servers installed in companies. In fact it has the exact same security level as a traditional VPN if correctly configured.

A Blackberry handheld allows users to fulfill their need of communication but also give them the feeling of control that a phone conversation doesn't offer. More and more professionals often work in mobility situation and need to permanently be connected to computing system of the company.

According to a recent study, one third of business users show signs of BlackBerry addiction almost similar to those of alcoholism. Some people even use the ironical term "crackberries" to name the phenomenon. Also, most users are supposed to get BlackBerry devices to enhance their productivity but their constant attachment to email make it hard for them to concentrate on other things when they are out of office.

The professional Blackberry is a "all in one" terminal, phone/PDA/messaging, which design is optimized to allow users to manage emails on the go and to access various applications. The original BlackBerry device had a monochrome display, but all current handsets have color displays.

Most BlackBerry devices is equipped with a full QWERTY keyboard, The ease of keying in and sending not only emails, but also SMS, is particularly practical, even if they do not have a BlackBerry.

However, the BlackBerry has no memory extension, no 3G compatibility, no camera and not much style. What is more, multimedia functions still remain low compared to other Symbian or Windows mobile. That is until today with RIM unveiling its first and brand new multimedia phone dubbed the new BlackBerry Pearl. But still BlackBerry devices depend on mobile phone service coverage and are not WIFI compatible unlike similar handheld devices that are on the market now.

RIM BlackBerry is increasingly integrating instant messaging into their new devices and software. RIM offers its own proprietary BlackBerry Instant Messenger, but also offer a Yahoo Chat and Google Talk clients and probably an upcoming BlackBerry MSN Messenger client.

According to RIM, BlackBerry PDA is used by about 5.5 million users worldwide.

Blackberry is used by almost 3 million users in America. Some sources say about 1 million government employees are regular users. Canada is another one of the key market of the company.

While including the usual PDA applications such as address book, calendar, to-do lists, etc you can always download more BlackBerry software like games, ringtones, themes, webclient and other applications.

Find more information about BlackBerry cell phone at Ringtone Jam Jam. The website also provides BlackBerry ringtones for download.

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Tuesday, September 25, 2007

5 Steps for Creating a Garage You Can Love - and Use

A major US corporation recently launched a new line of products it hopes will create a $650 million retail business appliances and storage devices designed to appeal to the 65 million garage owners in the U.S! According to a 1994 study by the U.S. Department of Energy (and we wont even explore what launched that study!), 25% of people with two-car garages didnt park any cars in them and 32% parked only one. When it came to three-car garages, only 13% parked three cars. . So, if we dont park cars in our garages, what do we use them for?

Based on nearly twenty-five years of assisting our clients in organizing homes and offices in North America, I can attest to the fact that a large percentage of garage owners consider their garage a convenient on-site storage facility, or major irritation, often an embarrassment. Not because of the age or condition of the car parked there, but because of the clutter frequently moved from one garage to another.

One of the major principles of our company is Clutter is Postponed Decisions -- and what better place to store postponed decisions than a garage? So how do you get rid of the clutter? Consider these five tips:

1) Design your vision. Create in your mind a picture of how the garage would look if you got rid of the clutter. If thats impossible for you, think of how you would feel if you could actually park your car in the garage? Perhaps you could allow houseguests to get directly into your car in the garage without driving it to the front door in order to avoid their seeing the ness. Or, maybe you could find the barbeque utensils you need in a few seconds instead of having to buy new ones!

2) Eliminate your excuses. Disorganization can range from circumstantial to chronic. It doesnt really matter what caused the mess they may very well be legitimate. The question is how much longer are you willing to put up with the situation? If you cant do it yourself, resolve to get help. After hiring us to help him clean up his garage, a client said, I cant believe I drove into my garage every day for three years chastising myself that I hadnt done anything with all that clutter. For a few hundred dollars, it was done and I didnt even have to do it. I wonder what took me so long?

3) Commit your time. Decide when you will get started on solving the problem. A client recently hired us to clean her garage. When it was over she commented, That was a lot different that I thought it would be. How? I asked. For one thing, she replied, I thought it would take four weekends. We were done in six hours. The first and simplest step is to identify a specific place to put the items you find that you no longer need or want. (Donating unused but useable items to a local charity, selling them on e-Bay, or having a garage sale, if youre into such things, will not only make you feel better, it can even earn or save you money.

4) Select your tools. Choose the right tools for what you want to store. Two of the most effective solutions in a garage are shelving and hooks. They dont have to be costly to be functional, but if you dream of having a garage that is aesthetically pleasing, there are a variety of attractive and function options. In order to determine what size of storage units you need, use the most basic or organizing principles: Group like items together. Then determine if you really need or want that many empty boxes, garden tools you never use, or appliances you never really liked anyway. Check out organizing, discount, hardware, and home and garden stores and catalogs of an amazing variety of equipment.

5) Maintain your success. That old adage A place for everything and everything in its place sounds admirable, but for most of us, its just impossible. In the rush of everyday living, things just get messy and that includes garages. But if there IS a place for everything, cleaning it up presents no major challenges, and getting other members of the family to help is easier too!

Picture your garage as a place you can love and even park your car. Imagine that!

Barbara Hemphill is the author of Kiplinger's Taming the Paper Tiger at Work and Taming the Paper Tiger at Home and co-author of Love It or Lose It: Living Clutter-Free Forever. The mission of Hemphill Productivity Institute is to help individuals and organizations create and sustain a productive environment so they can accomplish their work and enjoy their lives. We do this by organizing space, information, and time. We can be reached at 800-427-0237 or at www.ProductiveEnvironment.com

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Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that you want to project a certain image doesn't mean that's the image you're projecting. Extremely high-profile marketing campaigns have failed because not enough market research and communication with the consuming public were done.

For example:

When AT&T Wireless decided to consolidate its wireless phone, pager, and internet technology into something called mlife, it gave the public examples of what the company meant. Unfortunately, the public still doesn't understand, and has no idea what the m stands for (it is messaging).

United Airlines has long invited the public to "fly the friendly skies of United." The public has noticed that the experience on the plane is not terribly friendly, and is now distrustful of all airlines' claims.

The criteria for effective public relations messages should be: (1) is it true? (2) Is it unusual? (3) Is it interesting?

On the other hand, if a company already exists in the marketplace, a new message will have to be identified. For retail companies, the addition of a new product category or a price reduction are always effective messages.

Sales promotions, particularly very public or extremely unusual ones, make good messages. Anything out of the ordinary being done by the company in the name of public service or community aid is a legitimate message.

In order for the message to be even rudimentarily effective, it absolutely must be true. Remember, the message is being disseminated by the legitimate news media; a false message will be discovered and exposed, and win immediately brand the company negatively. It will do more damage than having no message at all, and such situations must be avoided at all costs.

Unique messages are going to be more noticeable and more attractive to the gatekeepers who determine which stories are told and which are not. So an unusual message--something a company is doing that no one else has considered or been creative enough to conceive-will be considerably more successful than one that seems tired or old simply because it has been seen before.

It goes without saying that the message must be interesting. If it is unique, unusual, and true, but without any interest to the general public, the message being delivered will most likely never find the light of day. If it does, it will undoubtedly be ignored, or worse, ridiculed. Many companies make the mistake of assuming that if a message seems unusual and interesting to them, it will be those things for the general consuming public. People in business tend to find their business fascinating; it is the thing they spend most of their time thinking about, so they are more knowledgeable about and concerned with their business than any casual observer or consumer would be. That is only natural and proper. But it is far too easy to make the miscalculation that a message that might be fascinating to an industry insider-for example, "Ours is the only paper bag made with 100 percent maple fibers"-will also be of interest to a casual user of the product. In almost every case, that assumption will be proven untrue.

So, commununication with the consuming public is an essential component to any successful Branding venture. Discovering from the public what its true feelings are about the brand identity being contemplated, as well as any changes being discussed concerning an existing brand identity, can help a wise marketer avoid miscalculations that can prove disastrously costly and possibly fatal to the brand, the product, or the company.

This is not to imply that the public must be allowed to dictate all Branding decisions, however. What's more important is for anyone involved in Branding to have a clear-eyed view of their brand identity. Wal-Mart remains a wildly successful brand by not trying to be Tiffany's. McDonald's, although it has slipped precipitously as a trusted brand in recent years, still has the good sense not to hire Wolfgang Puck to rethink its hamburger recipe.

When a Branding professional loses sight of the original mission-that is, the brand identity-and tries to be all things to all people, the results are almost always calamitous. The archetypal example of New Coke works as a warning about so many different Branding errors that it seems clichd to mention it, but consider: The fundamental miscalculation being made was the level of loyalty the average Coca-Cola drinker had for what was, and remains, unquestionably the most well-known, best-loved brand identity on this planet. To think it was a good idea to remove this beloved product-in favor of a formula that emulated the competition and was bound to alienate Coca-Cola loyalists who had stuck with the brand, in some cases, for decades-is astonishing.

A FEW BASIC PROMISES

Public relations can operate effectively only when a clear, realistic brand identity has been conceived. Certainly, PR, professionals can be part of the team that establishes that identity, but it must be, above all else, a true identity. That means it must have specific attributes, specific philosophical tenets, and, most important, a few basic promises made to the consumer that will never, ever be broken.

These promises, which should be written down in the simplest language possible and distributed on a regular basis to every employee of the company, are a covenant made with the public. They define the brand identity; they provide reasons to patronize the brand; and they offer, at the most basic level, differentiation from all competing brands. They are never to be taken lightly by any employee, and under no circumstances are they ever to be broken for any reason.

If your business is a store that sells items that cost $1 apiece, you must never charge $1.05 for anything. If your restaurant prides itself on cleanliness, the rest rooms have to be absolutely spotless anytime anyone walks in. If your promise is that every customer will be served within 30 seconds of entering, you'd better have a stopwatch on every employee's wrist and be sure it's operating accurately.

The promises your business makes are the central core of that business. If you've promised to provide the longest hot dogs in town, and you provide them, no reasonable person is going to complain that you don't have the best crpes suzettes as well-unless you've promised that too.

It's extremely important that the promises you make flow from your brand identity. Understand what you are to the public and what is expected of you, and you can make bold but realistic promises. Try to provide every solution to every problem, and you win end up providing nothing that is the least bit effective.

Consider, for example, the disney brand. Here is a company whose name and logo are recognized in every country on the planet, whose message is received and understood everywhere from Beverly Hills to Beirut. It was once estimated that Mickey Mouse was the most recognized figure anywhere on Earth, more than the president of the United States, more than Tom Cruise, actually more than Santa Claus (who is famous in only about one-third of the world's countries).

On the surface, disney might appear to offer all things to all people. Besides its movies and television programs under the Walt disney name, it also produces entertainment under the Touchstone and Hollywood Pictures banners. disney has a network television show on a network it owns (ABC), and also provides programming on cable TV via the disney Channel and ABC Family. The company owns theme parks in California, Florida, Japan, and France. It also owns ESPN, publishing companies, video distribution companies, real estate, and retail stores. disney logos appear on merchandise ranging from souvenir Mickey Mouse ears to fashions created by respected designers, electronics, calendars, furniture, musical instruments, sound recordings, and timepieces. disney produces Broadway shows. It even owns a town in Florida.

But no matter how widely it casts its net, disney always promises its customers the same things: high quality, fanatical customer service, and a dedication to the family. It might produce some R-rated movies under its Touchstone, Miramax, or Hollywood Pictures umbrella, but never with the disney name. It will provide scary thrill rides in its theme parks, but you'd better believe the streets in that park will be clean and the "cast members" who work there will find a way to solve virtually any problem a guest might have during the stay. Guests at Walt disney World are never told, "We can't do that"; they are always given at least an alternative solution. Maybe the ABC network will broadcast NYPD Blue, which offers controversial language and partial nudity, but the disney Channel won't ever consider such a thing. If disney produces a show on Broadway, you can rest assured that children will be admitted and the content will not offend their parents.

disney has become the tremendous conglomerate it is today by making promises to its consumers and keeping them consistently since the company's inception. Anything that bears the disney name has a special trust, a covenant with the consumer, and disney lives up to that covenant every single time.

It's easy to ridicule the seemingly fanatical insistence disney has on referring to its employees as cast members, in considering the consequences of every word spoken on every program its networks air, in not allowing its male employees to grow beards, or in its sanitized image that seems unrealistic in modern society. But it would be foolish to attack the surface of the disney brand and overlook the unprecedented success it has enjoyed for a number of decades. The company continues to grow, but never for a moment does it take its covenant,the promises it makes to its audience for granted.

Go to the disney Web site at www.disney.com and you'll see the company's dedication to its core philosophy at work with every click. Want to discuss a vacation at Walt disney World in Florida? You can book your vacation, including airfare, car rental, hotel, and theme park tickets, through disney online. If you need personal assistance, phone numbers are always available. News about upcoming movies from the disney studios can be found, including coming attractions trailers. Games are available for children and adults. Want to buy some disney merchandise? The disney Store has an online catalog. There is always the option of speaking to a disney representative with any question or concern you might have. And the disney Web site is careful not to provide links to ABC, Touchstone, or Miramax, because those companies deal in material that, although affiliated with the parent company, does not conform to the disney brand. They are separate brands and are treated separately. They have their own Web sites.

While the philosophy is not directly presented to the consumer in words, it is not in the least difficult to discern or understand. disney will provide you with high-quality, attentive customer service and a dedication to family. It's there on the Web site, in the theme parks, and in the entertainment provided by the company under its own name. Under no circumstances does the disney Company ever renege on those promises, and it holds firm to them in every aspect of its branded business.

On those occasions when there is even the suggestion of a break with the covenant, disney works swiftly to correct the situation. When some video copies of its animated film The Little Mermaid were rumored to have an off- color visual joke in three frames (1/8 of a second), the company made sure the rumors were dispelled, and the offending three frames, although they really didn't contain what the rumors said they did, were cut from subsequent copies. disney takes its covenant very seriously.

BRANDING IS ESSENTIAL

Everything impacts on Branding--the smell of the bathroom, the signs in the window, the product being sold in the store, the things people say. One of the most powerful things that impacts all people's perceptions is what they read, see, or hear about in the media, because it carries with it the imprimatur of the media outlet.

To illustrate: If a garage band pays to produce its own CD and sends out fliers to every record store in the country saying the album is a breakthrough collection, it won't carry a fraction of the impact that same CD win have if someone on MTV uses the exact same words, because now the brand of the garage band has been enhanced with the brand MTV.

The old saying, "There is no such thing as bad publicity" is absolutely incorrect, however. Having a brand's name mentioned in the media is a very strong influencer, and it can cut both ways. Should a media outlet say something negative about a brand-even if the information is proven to be totally inaccurate-the negative repercussions on the brand identity can be devastating. It can take a lot of damage control, in the form of advertisement, retractions from media outlets, and strong statements from the brand itself, to undo one misplaced comment from a credible media outlet. Sometimes the damage can't be controlled or undone.

When public relations is done properly, an item of information is disseminated to media gatekeepers, who then decide to report the information either directly or indirectly. Reportage is done, research is accumulated, interviews are performed. Eventually the information item becomes a media report, and it is at that moment that the public relations professional can no longer control it entirely. Media outlets-particularly the most desirable, most credible ones- operate autonomously, reporting the information they deem necessary or interesting and excluding all else. Time constraints, space limitations, and the realities of economics play as prominent a role in the decision-making process as the newsworthiness of the information being considered.

If a company is launching a new brand, the temptation will exist to try to saturate the market with information on that brand. Often, when my company is contacted about the creation of a new brand or a new product, the request will be, "Get us as much exposure as you can." That is absolutely the wrong thing to request at that time, because it is not a strategic position.

Such a company should be requesting a strategic plan that is consistent with their short-, middle-, and long-term goals. (Short-term is defined as 6 months, mid-term as 18 months, and long-term as 36 months.) It's very important to define those goals before seeking media exposure, because the lack of a goal is the lack of a plan, and that will obliterate any hope of Branding before it ever has the opportunity to begin.

In Lewis Carroll's Alice's Adventures in Wonderland, there is a marvelous moment in which Alice, trying to find her way through the maze that is Wonderland, asks the Cheshire Cat for direction. The cat asks, quite logically, where Alice's destination might be, and she replies that she doesn't care where she ends up, but needs to know which road to take. Told that Alice doesn't care where she's going, the Cat replies, "Then it doesn't matter which way you go."

Companies that want to create brands but don't know what their specific goals are for the next 6, 18, or 36 months can't possibly be expected to define their brand identity or the proper kind of media coverage they need to best exploit their brand's possibilities.

A good percentage of Americans believe that Elvis is still alive; there's no accounting for what people might think. But the reality is that a Branding campaign, fueled by public relations efforts, will fail miserably if it doesn't have specific, well-defined goals in place for various points in the future before it begins.

How do the elite Branding experts determine their goals ahead of time and pass that information on to public relations professionals? It helps to be first in your field. Those companies that came to the marketplace before anyone else - Wal-Mart, Johnson & Johnson, Kleenex, Coca-Cola, disney, McDonald's-had an advantage before they generated their first media placement. Nobody was ahead of them, and they knew precisely what they intended to do.

Keep in mind that most of those brands established themselves very early with very little (in many cases, close to no) advertising budget to work with. They managed to create an impression in the minds of consumers without spending millions in magazines and newspapers or on radio or television (in those cases when radio and television existed at the brand's inception).

They did it almost exclusively with public relations. These companies had a plan, a course of action, long before they had a brand name or a brand identity. They projected the possible sales for their products and services and had realistic goals for the coming six months, the coming year, the coming three years. In many cases, those goals were far exceeded, due in large part to the brilliant public relations campaigns that had been launched and executed to establish and support the brand. Without those plans, goals, and projections, there would have been no road map-and, as the Cheshire Cat would say, there would be no point in choosing one road over another, since it wouldn't matter where you ended up anyway.

It is extremely important, then, to set realistic goals. In order to do that, the smart Branding practitioner needs to have a clear-eyed view of his or her own product and company. Only with that can a true brand identity be created, one that will capture the imagination of the targeted consumer and differentiate the new brand from whatever competition currently exists or will exist in the future. Keep in mind that even those who were first ended up dealing with competition. Kleenex may be the most famous brand of tissue available today, but it is far from the only one on the market.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noahs Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

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Monday, September 24, 2007

How To Choose The Best Gaming Laptop

The gaming laptop is coming of age! It is steadily increasing in popularity as performance quality goes up. Gamers now regularly consider laptops or notebooks when searching for that perfect gaming machine.

With each new generation of notebooks we are seeing some novel breakthroughs: dual core notebooks, PCI Express, Sonoma chipset, increased storage, increased RAM, faster CPUs, better battery life and better wireless connections including a Cellular Modem. All welcome news for gamers and notebook lovers alike.

Generally, gamers are a very demanding group, they know their computers and they know what they want in their computers. Most gamers like to order their gaming laptop with their own specs and configurations. In that light, if you closely examine the main points gamers consider when configuring or building their Dream Machine -- you will have a good blueprint for the best gaming machine.

Since notebook technology changes every two years or so, it's probably wise to purchase a laptop that can be easily upgraded as new products come on line. So consider the upgradable factor in any notebook that you plan to buy.

Now, lets look at some of these key gaming factors:

GRAPHICS

You must have the best/latest/fastest Graphics on the market. DUH!

Serious gamers are concerned with graphics, obsessed would probably be a better word. And rightly so! Graphics or the quality of the graphic chipset in your notebook computer will be your first area of consideration and it will greatly determine the gaming performance of your PC.

Go with the latest Graphic Chipset and also check to see if you can upgrade your Graphics Card on the particular machine you're thinking about buying. Many machines allow this.

Here are some Graphic Chipsets that are highly rated: ATi Mobility Radeon 9700, ATI's Mobility FireGL V3200 or Intel's Graphics Media Accelerator 900.

ATi Mobility Radeon 9700 is a high quality Graphics Card or visual processing unit (VPU) present in many next generation notebooks. It will give you higher performance at a lower power level, saving battery power.

It makes your notebook computer capable of many functions: 3D games, wide-screen HDTV, dynamic presentations, mobile video editing studio and graphic processor.

Many notebooks now come with integrated graphics, where components interact and are sometimes shared, especially memory. If you want a notebook computer for 3D games -- check the amount of video RAM -- this is memory that's dedicated to graphic or video applications.

Other common graphic chipsets are: STMicro, NVIDIA, 3D Labs, Matrox, Trident S3 and SIS.

RAM

Get the largest amount of RAM possible. DUDE!

RAM or random-access memory will determine how much graphics your notebook computer will be able to handle. It's best to get the largest amount possible on your machine or what you can afford.

It's generally agreed that you need at least 256MB for Windows XP and Mac OS X. You will only need 128MB for other operating systems in Windows or Mac.

RAM or the amount of RAM on your notebook computer is extremely important if you want to handle heavy graphic files or want to play games on your notebook. The more RAM you have, the more applications you will be able to handle. Some notebook now come with up to 2GB of DDR2 533MHz RAM!

DDR2 SDRAM - is a new standard that can boost conventional SDRAM memory up to speeds well over 200MHz and beyond. For example, the IBM ThinkPad T43, thanks to the Sonoma Chipset or platform has 533MHz DDR 2 SDRAM.

This is much better than standard SDRAM which tops out around 150- 166MHz and DDR SDRAM which starts at 200MHz and goes up to around 400MHz.

video RAM or VRAM is special memory that's used by video adapters on your notebook. This is RAM that is dedicated to handling the visuals and graphics on your notebook computer. This is helpful if you want to play a lot of the latest 3D video games on your notebook.

It is somewhat different from ordinary RAM because it can be accessed by two different devices at once -- enabling screen updates while the video processor processes new data. VRAM provides better graphics but is more expensive than ordinary RAM.

SPEED

You need the fastest computer money can buy. Period!

In order to get the maximum performance from your ultimate gaming computer you must have the fastest speed you can get or afford. Your ultimate PC must be able to process and handle the latest 3D video games with ease. There is nothing as annoying as your PC freezing up in the middle of some major gaming action!

Therefore, your Processor's speed is very important.

CPU or Central Processing Unit, you probably know it as the processor! It's the heart or rather the brain of your notebook or computer. It does all your computer's data processing and applications. Since it does most of the work, it's usually the most expensive part of your notebook computer.

Go with SATA!

SATA is a type of hard drive and stands for Serial Advanced Technology Architecture. It was developed by a whole group of companies including Seagate, Intel, Maxtor, Dell and others. SATA transmit data in a serially (in a single stream) as opposed to PATA or Parallel ATA which is commonly referred to as an IDE hard drive.

Serial ATA hard drives uses less power and are ideal for notebook computers, they are also more advanced than PATA hard drives which uses multipe streams of data -- go figure! But Serial Technology carries data in a single stream and unlike PATA is not limited to a particular clock speed, Serial transfers data packets almost 30 times faster than parallel.

If top performance in your notebook is one of your goals, go with a SATA hard drive.

Intel Pentium M processors are commonly found in a lot of notebooks and laptops. When in doubt also go with a Pentium!

The speed of microprocessors is measured in MHz.

MHz is short for megahertz. One MHz equals one million cycles per second. The speed of processors, usually known as clock speed, is measured in megahertz (MHz) or these days in gigahertz (GHz).

The higher the clock speed, the faster the computer will process applications and data. It determines how powerful your notebook computer will be. Processor speeds for notebooks or laptops are steadily increasing, not quite the same as a desktop but the gap is narrowing quickly. Speeds of 3.4GHz or more.

Don't forget to ask or check the hard drive speed! A 7,200rpm hard drive is faster than a 4,200rpm or 5,400rpm and usually gives better performance.

DISPLAY

You need the sharpest, brightest display screen or all the above points are moot!

Display quality is also extremely important to your gaming experience. Make sure the resolution and display quality of your notebook computer can handle the graphics for 3D Gaming.

What to keep in mind...

SVGA Resolution. Put simply, computer images are made up of dots, the more dots you have -- the better the image. SVGA Resolution is made up of 800 x 600 dots.

Many notebook computer have XGA (1024 by 768 dots) or SXGA (1280 x 1024 dots), these resolutions will give a higher quality image. WXGA stands for widescreen XGA.

TFT Active Matrix Display. TFT stands for thin-film transistors and many high-end notebook computers use (TFT) active matrix liquid crystal displays.

If display quality is your main reason for buying a notebook, it's best to give it the 'old eye test' and check out the image quality first-hand and decide for yourself. Panasonic, Toshiba, Sony, and others are known for their high quality monitors -- this quality is also present in their notebook display screens.

So when buying your perfect Gaming Notebook Remember This:

Graphics + Ram + Speed + Display = Perfect Gaming Notebook

Consider all of the above factors before you buy or config your perfect gaming machine. Chances are high that you will get a top-notch quality Gaming Notebook that will give you hours and hours of pure gaming bliss!

For a list of the top rated Gaming Notebooks and Laptops Click Here:
Best Gaming Laptops & Notebooks.

This article may be freely distributed if this resource box stays attached.

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September 2007